Gucci By Gucci  is a new fragrance and it was introduced in 2008. The edition for men, Gucci By Gucci was created by Frida Giannini, creative director of the house of Gucci, in cooperation with Givaudan and P & G. The perfume is characterized as a modern chypre woody and includes notes of bergamot, cypress and violet in the top, the heart containing tobacco leaves and jasmine and the base notes consisting of patchouli, amber and Elemi – incense which is not derived from wood. When combined with tobacco leaves, Elemi contributes to intensity and longevity of a fragrance. The bottle is made of transparent, steamy glass and is crowned with a silver top with a well-known symbol of horse-bit.