Sergio Tacchini launches Precious Pink, a new fragrance that is a continuation of the series begun with Precious Pink perfume from 2008. Precious Purple is released in November 2012. Inspired by the purple color, it represents positivity and the realization of dreams. Purple is described as feminine but not that girly, sexy but still sophisticated, intriguing and never too showy. Precious Purple is a fresh floral fragrance. It bursts with luminous aromas of bergamot, ginger and green apple. Airy flowers such as water lily, peony and jasmine form the perfume’s heart, while the base houses accords of cedar, amber and musk.